I love a/b testing designs and subject lines for email. Today I took a promotional design and adjusted the hierarchy subtly. I'm excited to see how this affects customer engagement.
The original design had "New Markdowns Taken!" as the opening line. In my test I shorteneed this to "New Markdowns!" and also made the font a little smaller.
The original design had a very bold "50% OFF" which I reduced from Bold to Semi-Bold.
Also, the Find A Store button was fairly small, so I enlarged it and also enlarged the CTA text as well as made the "In Store Only" line a little smaller.
"i have turned over enough leaves in my life, for a whole forest!" #crazyexgirlfriend2 days ago
@Syddd_Nicole this is literally me, lmao https://t.co/30Cq3oNi3i3 days ago
My friend Moriah just opened her Etsy shop, & it's amazing! Check out her floral prints: #LadyMcHuang https://t.co/9cWlfTS6Wx via @Etsy3 days ago